Case Study
ODOP (One District One Product)
Government
2024
ODOP, Uttar Pradesh
We partnered with the ODOP (One District One Product) initiative to strengthen its digital presence and amplify awareness around Uttar Pradesh's rich traditional crafts, indigenous products, artisans, and ODOP-led events. The objective was to transform ODOP's social media platforms into a powerful storytelling and discovery channel—showcasing district-wise products, artisan journeys, government support mechanisms, and on-ground events—while driving sustained audience growth and engagement across Instagram and other digital touchpoints.
Challenge
- Limited initial social media reach and discoverability
- Need for consistent, high-quality content across diverse product categories
- Communicating cultural heritage in an engaging digital-first format
- Covering multiple districts and events with timely, accurate storytelling
- Standing out organically without over-reliance on paid promotions.
Our Approach
- Strategic Social Media Optimization: Developed a structured content calendar aligned with ODOP goals. Optimized bio, highlights, captions, hashtags, and posting frequency. Maintained consistency in branding, tone, and visual identity. Focused on Hindi and bilingual communication to maximize reach.
- High-Impact Content Creation: Created engaging reels, carousels, and static creatives highlighting district-wise ODOP products, artisan stories and craftsmanship, manufacturing processes and cultural relevance, government support, infrastructure, and schemes. Designed content to be informative, aspirational, and shareable.
- Reel-Led Organic Growth Strategy: Leveraged short-form video content to maximize discoverability. Used trend-aligned formats while maintaining institutional dignity. Focused on storytelling-driven reels rather than promotional-only content.
- Event Coverage & Promotion: Actively covered and promoted ODOP events including ODOP exhibitions and fairs, conclaves, expos, and government-led programs, artisan interactions and product showcases. Delivered pre-event promotions, live/on-ground event coverage, and post-event recap content. Ensured timely posting to amplify event reach and public engagement.
Results
- Instagram follower growth
- Increased from 1,700 to 8,336 followers organically
- High-performing video content
- 10+ reels crossed 200,000+ views, significantly boosting reach and visibility
- Engagement uplift
- Substantial increase in likes, shares, saves, and comments
- Improved audience retention and repeat viewership
- Brand visibility
- ODOP content reached audiences beyond Uttar Pradesh
- Strong resonance among youth, entrepreneurs, artisans, and institutions.
Impact
Through consistent optimization, storytelling-driven content, and strategic event promotion, ODOP's social media presence evolved from an informational page into an active digital movement.
Project Overview
- ClientODOP, Uttar Pradesh
- TypeGovernment
- Year2024
Tags
Social Media Optimization (SMO)
Social Media Marketing (SMM)
Event Coverage & Promotion
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