Case Study
Instant Funds
Corporate
2019
Instant Funds
We partnered with Instant Funds, a personal loan app offering short-term loans via RBI-regulated banks and NBFCs, to improve visibility, trust, and high-intent user acquisition across India. The goal was to stand out in a crowded loan-app market by reaching users actively searching for instant and short-term loan solutions—especially across Tier 2 and Tier 3 cities.
Challenge
- Low brand visibility despite RBI-compliant partnerships
- High competition in the personal loan app ecosystem
- Trust deficit among first-time digital loan users
- Difficulty reaching high-intent users at scale.
Our Approach
- Conducted fintech market & search-intent analysis.
- Identified high-intent loan keywords and user behavior.
- Implemented performance-driven acquisition campaigns.
- Optimized Play Store presence for better discoverability.
- Built compliance-first, trust-led messaging.
Project Overview
- ClientInstant Funds
- TypeCorporate
- Year2019
Tags
Digital Marketing
Performance Marketing
ASO
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