Case Study

CM YUVA (Chief Minister Yuva Udyami Abhiyan)

Government 2024 CM YUVA, Uttar Pradesh

We partnered with CM YUVA (Chief Minister Yuva Udyami Abhiyan) to establish and scale its digital presence from the ground up, to create widespread awareness about the scheme, its benefits, and its impact on youth entrepreneurship across Uttar Pradesh. Starting from zero on 24th January, our mandate was to build official social media platforms that could inform, inspire, and mobilize the youth of the state—while positioning CM YUVA as a flagship, aspirational, and action-oriented government initiative.

Challenge

Zero initial digital footprint and audience base
Need for fast yet credible growth within an institutional framework
Communicating policy-driven information in an engaging, youth-friendly format
Reaching diverse audiences across urban and rural Uttar Pradesh
Maintaining consistency, accuracy, and dignity of government communication.

Our Approach

Zero-to-Scale Digital Foundation: Created and optimized Instagram and Facebook pages from inception. Defined clear content pillars aligned with CM YUVA's vision: Entrepreneurship awareness, Financial support & loan guidance, Youth success stories, Scheme updates and government messaging. Established a consistent visual and language identity.
High-Impact Content & Storytelling: Developed short-form video content to simplify and humanize the scheme. Produced reels focused on 'How CM YUVA works' explainers, Youth-centric motivational messaging, Real beneficiary stories and journeys, Application process and benefits. Balanced informational content with aspirational storytelling.
Reel-First Growth Strategy: Leveraged Instagram and Facebook reels for maximum organic reach. Designed content to align with trending formats while retaining institutional integrity. Focused on emotional resonance, relatability, and clarity.
Community Building & Engagement: Responded to comments and queries to build trust and participation. Used consistent call-to-action encouraging youth to apply and explore the scheme. Strengthened audience retention through recurring content formats.

Results

Instagram Growth
From 0 to 133,000+ followers since 24th January
Facebook Growth
From 0 to 98,000+ followers organically
High-Performance Content
10+ reels crossed 500,000+ views, driving massive awareness and discoverability
Reach & Engagement
Millions of organic impressions across platforms
Strong engagement from youth, aspiring entrepreneurs, and institutions
Significant shareability across districts and regions.

Impact

CM YUVA's digital platforms rapidly evolved into a primary awareness and inspiration channel for youth entrepreneurship in Uttar Pradesh. The initiative is now widely recognized among young aspirants across the state, perceived as accessible, aspirational, and action-driven, able to communicate complex scheme details in a simple, relatable manner, and positioned as a catalyst for self-employment and economic empowerment.