We partnered with the ODOP (One District One Product) initiative to strengthen its digital presence and amplify awareness around Uttar Pradesh's rich traditional crafts, indigenous products, artisans, and ODOP-led events. The objective was to transform ODOP's social media platforms into a powerful storytelling and discovery channel—showcasing district-wise products, artisan journeys, government support mechanisms, and on-ground events—while driving sustained audience growth and engagement across Instagram and other digital touchpoints.