We partnered with CM YUVA (Chief Minister Yuva Udyami Abhiyan) to establish and scale its digital presence from the ground up, to create widespread awareness about the scheme, its benefits, and its impact on youth entrepreneurship across Uttar Pradesh. Starting from zero on 24th January, our mandate was to build official social media platforms that could inform, inspire, and mobilize the youth of the state—while positioning CM YUVA as a flagship, aspirational, and action-oriented government initiative.